Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again.
“A brilliant account of why, for every hard question, there’s a common sense answer that’s simple, seductive, and spectacularly wrong. If you are suspicious of pop sociology, rogue economics, and didactic history – or, more importantly, if you aren’t! – Everything is Obvious is necessary reading. It will literally change the way you think.”
— Eric Klinenberg, Professor of Sociology. New York University